Headlines are precarious things to write because they require instantaneous attention-grabbing to draw readers into the story. The line between appropriate and professional headline writing and wit as compared to inappropriate humour can be crossed occasionally, creating headlines that are hilariously distasteful.
An example of this kind of headline is seen here:
http://gblsharing.app.aol.com/pop-up/
I feel as if sometimes humour wins over taste in the battle to capture the attention of readers.
As a copy editor, or an editor of your own work, you must be careful to respect the boundaries that the general public is willing to let you cross concerning humour and headlines. Or wit in your writing.
You must also give due attention to how something reads and is percieved.
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