Chapter 4, Ricki Cundliffe, Aden Cruz, Megan Perras, Pam Dipinto.

Chapter 4 Summary

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In Chapter 4, pages 67 to 71 we discovered that ledes can take different forms. The traditional formula of a lede answers the questions; who, what, where, when, why and also how. The seven factors that the reporter and copyeditor must consider are as follows: timeliness, proximity, prominence, relevance, unusualness, conflict and human interest. The style that one uses for a lede is mostly dependant on the style, tone and content of the story.

The responsibilities of a copyeditor include ensuring that all the most important information is included and accurate within the story. They must also make sure that all of numbers in the story are accurate and clear.

Although the copyeditor’s role is pivotal in making sure the facts and numbers are accurate, this is primarily the reporter’s responsibility. Reporters must understand that percentages are easily understood by the public. Special consideration must be taken when using numbers concerning ages, box scores, info graphics, property taxes, and opinion poll results.

When writing stories including information from surveys, the reporter must make sure that they explain the survey results in a clear and truthful manner.